Four ways in
Different problems, same team. Pick the one that sounds like your week.
Intelligent Sites
01Your site is a brochure. It looks fine and it tells you nothing.
A site that captures, qualifies and reports on itself.
- Qualification flow
- Lead scoring
- Owner dashboard
Applied AI
02You have a product and a pile of unstructured text nobody reads.
An AI feature inside your product, evaluated before it ships.
- LLM features
- Retrieval over your own data
- Agents and automation
Data & Dashboards
03You run the business from a spreadsheet you no longer trust.
One screen that answers the question you keep asking.
- Data pipeline
- Decision dashboard
- Alerting
Automation & Agents
04Your team spends its week on tasks a machine should own.
Queues, alerts, reports and attendants that run without you.
- WhatsApp and Telegram flows
- Workflow automation
- Parallel AI agents
Every one of them ships as a working system. Never as a deck.
Brain.Love.Data.
The question hiding in your data. The part no model does for you.
One visual direction, chosen and defended.
Every number computed from the system, none typed in.
How we read data
Anyone can plot a number. The work is deciding which number deserves a screen.
Signal
Everything the business already records and nobody looks at.
Question
One question the owner asks out loud every week.
Cut
Throw away every variable that does not change the answer.
Interface
The smallest screen that makes the answer obvious.
Decision
Someone does something different on Monday.
A publishing platform drowning in inbound.
Six hundred signups a month. A spreadsheet with forty columns. The owner called whoever answered first.
Quiz answers scored against the three signals that actually predicted a sale. One inbox, sorted. The owner calls four people instead of forty.
There are two markets running at the same time.
AI split the game in half. On one side, people still selling hours. On the other, people selling judgement. Both still exist. Only one survives the next two years.
Paid for effort
- Billed by the hour
- Effort becomes the metric
- Endless argument over discounts
- More time means more value
Paid for outcome
- Speed becomes the product
- Strategy becomes the asset
- Judgement becomes the edge
- Outcome becomes the only metric
This studio works the side that holds its value.
What AI will not do for you.
- 01AI will not decide the product needs one screen instead of four.
- 02AI will not find the question hiding in your data.
- 03AI will not write copy that sounds like you.
- 04AI will not tell you what to cut.
That is the work.
The rest is execution.
Outcomes over
output
every time.
We get paid for what the system does, not for the hours it took. The scoreboard starts after launch.
Two decades of art direction applied to software.
Platforms, tools and sites live in production.
Portuguese, English, French and Spanish, written not translated.
You talk to the people who build it.
How the studio works
Four steps, no status meetings, no account layer. From first call to a system that runs.
Read
We find the question hiding in your data. It is where the project is won or lost, and it is the part no model does for you.
Direct
One visual direction, chosen and defended. No template, no committee, no four options to pick from.
Build
Typed, fast, maintainable. Platform, dashboard or internal tool, shipped at senior level.
Run
Launch, instrument, watch the numbers and iterate until the system earns its place.
What we build
Twelve things we ship. Each one is running on a real system today.
Applied AI inside products
AI features evaluated before they ship, not demos.
Escritia, Blinkpedia, Sploot
Data products and dashboards
One screen that answers the question the owner keeps asking.
Imperium, MY DESK, a financial advisor's site analytics
CMS and content systems
Clients edit their own pages. Nobody waits for a developer.
an SAP consultancy, a personal brand with six editable pages
Platforms and SaaS
Typed, fast, maintainable. Shipped at senior level.
MY DESK, BookHub, Escritia, a real estate CRM
WhatsApp and Telegram automation
Campaigns, AI attendants and alerts where people actually read.
re-engagement campaigns, an AI attendant, a daily Telegram briefing
Workflow automation
The boring parts of the business, running on their own.
send queues, failure alarms, mailing list sync
Transcription and meeting intelligence
Every call becomes notes, tasks and a record.
audio transcription in the automation layer, meeting notes feeding the task board
Automated reporting
The report writes itself and arrives before the coffee.
a 7am daily briefing on Telegram, a weekly campaign report
Parallel AI agents
Squads of agents doing in an afternoon what took a team a month.
fifteen months of records mined by seven agents in one day, per-project squads for strategy, marketing and copy
Lead capture and qualification
Sites that capture, qualify and report on themselves.
BookHub, a financial advisor's quiz funnel, the studio's own four-profile funnel
Brand and art direction
One visual direction, chosen and defended.
Tidal Waves Press, Sploot, Action182, Imperium
Multilingual by design
Portuguese, English, French and Spanish. Written, not translated.
an SAP consultancy in three languages, Sploot, Tidal Waves Press